old timey snake oil label

E-mail Marketing Services do not improve deliverability

Origin of the myth

There is a misconception on the internet that services like Constant Contact, Mailchimp, and Sendgrid will improve deliverability of your E-mail marketing materials. However that is simply not true. The misconception was created by the marketing and advertising efforts of those same corporations. If you repeat a lie enough times people will start to believe it.

Mailing List Services Reduce Deliverability

In fact, using any of those services increases the chance that your E-mails will be blacklisted. All E-mail server operators know that those services are used exclusively for sending out E-mail marketing material. Sendgrid has a very poor reputation for handling spam, and is auto-blacklisted from all of my personal E-mail servers.

This means if your business uses one of these services you could be blacklisted even if you never send out spam. Simply associating with these spam giants will cause you reduced deliverability.

Your Business E-mail should be 100% private.

In the meantime you can install free mailing list software such as phpList and others, and send your marketing material directly from your own private and properly configured E-mail server. Operating your own private services is the only way to ensure that other people’s behavior cannot negatively impact your own business. The total costs of this are very low, even the smallest of businesses can afford it.

There’s No Such Thing As Free Services

Many open source software applications are free, but internet services are not. Anyone who offers “Free service” is doing so as a marketing trick so they can eventually turn you into a paying customer, at best. And chances are they are getting value from your patronage in other ways even while you use their “free” plan.